How Tech Buddies Is Shaping the Future of Market Research with MR Buddies
In this episode of The Collaborative Canvas, host Ankesh Saxena sits down with Piyush, co-founder of Tech Buddies, to dive into their 17-year journey of tech innovation across industries like retail, healthcare, manufacturing, and more. At the heart of their success lies MR Buddies, a powerful ERP platform specifically designed for the market research (MR) industry.
What makes MR Buddies unique? It's the first integrated ERP built for MR organizations. Unlike fragmented systems where different teams use multiple tools for project management, sales, survey programming, and fraud detection—MR Buddies brings it all together in one seamless platform. Piyush explains how the product grew from real industry needs, after working with top FMCG and beverage brands globally and realizing the lack of centralized tech in MR.
But building something this impactful wasn’t easy. From ensuring zero downtime and maintaining robust customer support, to conducting continuous R&D, Tech Buddies had to overcome big challenges. Their team focused on developing scalable, stable solutions—and invested heavily in upgrades to meet the changing needs of researchers and suppliers.
A highlight of the episode is Fraud Corp, an in-built product within MR Buddies that tackles data quality and fraud detection. With features like geolocation checks, unique IP filtering, social media verifications, and motion-based visual confirmation, Fraud Corp has helped Tech Buddies redefine how fraud is managed in online surveys.
Piyush also shares exciting plans for the future: qualitative research tools for IDIs and FGDs, marketplace creation to connect suppliers with clients, and better automation for high-volume projects. Their approach is always client-first—innovating based on needs while staying agile with the industry.
The episode wraps up with a special bonus—exclusive affiliate coupons from Tech Buddies for podcast listeners. If you're in the MR space and looking to streamline your workflow or enhance data security, this is the time to try MR Buddies.
What makes MR Buddies unique? It's the first integrated ERP built for MR organizations. Unlike fragmented systems where different teams use multiple tools for project management, sales, survey programming, and fraud detection—MR Buddies brings it all together in one seamless platform. Piyush explains how the product grew from real industry needs, after working with top FMCG and beverage brands globally and realizing the lack of centralized tech in MR.
But building something this impactful wasn’t easy. From ensuring zero downtime and maintaining robust customer support, to conducting continuous R&D, Tech Buddies had to overcome big challenges. Their team focused on developing scalable, stable solutions—and invested heavily in upgrades to meet the changing needs of researchers and suppliers.
A highlight of the episode is Fraud Corp, an in-built product within MR Buddies that tackles data quality and fraud detection. With features like geolocation checks, unique IP filtering, social media verifications, and motion-based visual confirmation, Fraud Corp has helped Tech Buddies redefine how fraud is managed in online surveys.
Piyush also shares exciting plans for the future: qualitative research tools for IDIs and FGDs, marketplace creation to connect suppliers with clients, and better automation for high-volume projects. Their approach is always client-first—innovating based on needs while staying agile with the industry.
The episode wraps up with a special bonus—exclusive affiliate coupons from Tech Buddies for podcast listeners. If you're in the MR space and looking to streamline your workflow or enhance data security, this is the time to try MR Buddies.
Inspired from episode: How Tech Buddies Is Shaping the Future of Market Research with MR Buddies
Listen to the full episode with “Piyush Varshney” on The Collaborative Canvas Podcast—now streaming on YouTube and Spotify.
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